Why are you using external advisors, contractors and consultants?
The LinkedIn voting feature keeps on fascinating me. That’s why I decided to create a few more polls. I believe that to stay commercially fit and viable you need to be in continuous development. Instead of guessing what could be interesting it is always better to ask the opinion of…
A mega trend in working life: well being
What words did you use last time when you said no to a meeting request? Or, how did you respond when you could not join for a beer with friends last time? I would guess it was something like: “Sorry, I have already another meeting in my calender already.” or…
What can I do for you? I mean YOU.
I was wondering about which topic I would write today. Having listened an audio book Crush it! from Gary Veynerchuk yesterday I had an “aha” experience. He was saying that the best blog ever he made was just asking his audience what he could do for them. Then I thought,…
Interruption marketing is simply annoying waste of time
We are the interruption marketing generation. We have been spammed by TV, radio and print advertisement since we were born. This interrupting spam is simply annoying and irrelevant for most of the people. When did you buy something because you saw the commercial or visited some corporate website? On the…
Are social networks useless for businesses?
Seth Godin’s opinion about this very hot topic. Is was not exactly a surprise that the old school networking “rules” apply 1:1 also for social networking.
Shifts in scarcity and abundance
Shift in market dynamics It is really nothing new that business is based on exploiting scarcity. You create something scarce and sell it with profit. Great stuff! But when the scarce things become common you need to rethink what you are actually doing. The same thing happens when some common…
Permission marketing
Isn´t it so annoying when your favorite movie or football game is brutally interrupted by some desperate corporate trying to sell you more washing powder, cars, beverages or something else? I guess very likely your answer is yes. Probably you are more likely not to buy that particular brand that…