A quick guide for selling your products and services online
What is actually e-commerce? Many people think that e-commerce is pretty much the same as opening a webshop. For me e-commerce is much more, it is the whole system that enables selling your products and services online. That includes the digital point of sale, free digital content and digital content…
The value of customer relationship is priceless
Run a business, not a company. Sales should focus on generating social capital, revenue, euros, pounds, dollars, yens or what ever currency. Stop considering sales as a department – a part of your organization. When sales are fine, everything else is also fine. When sales start declining traditional managers start…
Permission marketing
Isn´t it so annoying when your favorite movie or football game is brutally interrupted by some desperate corporate trying to sell you more washing powder, cars, beverages or something else? I guess very likely your answer is yes. Probably you are more likely not to buy that particular brand that…
Launch your product now
When is the right time to launch your product? When is the right time to expand your business to new markets? Probably sooner than you think. Most likely today. Get out there immediately when your product is ready to do what is was meant to do. Remember that you should…