Are social networks useless for businesses?
Seth Godin’s opinion about this very hot topic. Is was not exactly a surprise that the old school networking “rules” apply 1:1 also for social networking.
Shifts in scarcity and abundance
Shift in market dynamics It is really nothing new that business is based on exploiting scarcity. You create something scarce and sell it with profit. Great stuff! But when the scarce things become common you need to rethink what you are actually doing. The same thing happens when some common…
Permission marketing
Isn´t it so annoying when your favorite movie or football game is brutally interrupted by some desperate corporate trying to sell you more washing powder, cars, beverages or something else? I guess very likely your answer is yes. Probably you are more likely not to buy that particular brand that…