New value year 2011
The new year is always a discontinuity point and time for making promises. Why not deciding to start thriving your business towards new growth and untapped markets? Here are couple of ideas that might be relevant to you. Understand your value curve First you need to understand how your product…
The heart of innovation
The purpose of innovation is not to build cool products and technologies or making money. The purpose of innovation is to solve everyday problems, make people happy and to put a smile on someone’s face.
The value of customer relationship is priceless
Run a business, not a company. Sales should focus on generating social capital, revenue, euros, pounds, dollars, yens or what ever currency. Stop considering sales as a department – a part of your organization. When sales are fine, everything else is also fine. When sales start declining traditional managers start…
Permission marketing
Isn´t it so annoying when your favorite movie or football game is brutally interrupted by some desperate corporate trying to sell you more washing powder, cars, beverages or something else? I guess very likely your answer is yes. Probably you are more likely not to buy that particular brand that…