Greatest risk is to play always safe
Let us imagine a company that has reached a status of market leadership through its innovative products and services. The road to the leading position may well have been a tough fight against thecompetition. Innovation work has been successful, and a great deal of the new stuff has been radical: Many…
Strawberries and Champagne
(At least) Two strategy approaches are at the moment very much affecting the business life: sense of urgency vs. Blue Ocean. THE strategy guru everybody refers to is John Kotter. Especially his 8-Step Change Model has become the mantra of change management. The first step is to create Sense of…