Would you hire Roger Federer to play tennis or to sing?
Example I will start with a simplified and maybe naive example to set the scene. Let’s assume that you know that your business success depends on how well your organization is able to play tennis and sing. You have two employees: Roger Federer and Madonna. How would you organize your…
The value of customer relationship is priceless
Run a business, not a company. Sales should focus on generating social capital, revenue, euros, pounds, dollars, yens or what ever currency. Stop considering sales as a department – a part of your organization. When sales are fine, everything else is also fine. When sales start declining traditional managers start…
Keeping your business ecosystem in balance
Ecosystems are functional units consisting of living things in a given area, non-living chemical and physical factors of their environment, linked together through nutrient cycle and energy flow. The ecosystem combines several elements that can’t live without one another. Each produces something the others need. Polar bear lives on the…