Interruption marketing is simply annoying waste of time

We are the interruption marketing generation. We have been spammed by TV, radio and print advertisement since we were born. This interrupting spam is simply annoying and irrelevant for most of the people.

When did you buy something because you saw the commercial or visited some corporate website? On the other hand, when did you make a purchase decision based on recommendation from your friend or based on the discussion or opinions you found in the internet?

As a marketing manager you may have realized this fact, especially if you think yourself as a consumer. Did you adapt or change your marketing strategy to match this reality or did you just fine tune your message? Check out this great video. Pay attention in the end of the video, even they are trying to interrupt you in the last sentence. 😉